Brief
The brief for this Logo design project was to create a logo for our student project in coopeartion with the Social warehouse “Das Kaufhaus” located in Stuttgart Bad Cannstatt. It had to incorporate the colours of the CI as well as the name of the project.My design ended up losing the competition but I am proud of it nonetheless.
Check out the project Website:
Logo Evolution
The project logo is derived from the logo of the customer, the german Diakonie. I first mirrored, the rotated the shape and added our coulours.
I then decided to got with the negative space created by the shape and to turn one of the dropshapes around as to look like a spacecraft exhaust. Then i added a futuristic font for the logotype.
Logo Flexibility
The logo works well in Black and White as well as in colour. A simplified version can be used for social media or as a flexible mark to represent the project.
